How We Chose Your Dress’s Color Scheme!

Believe it or not, a lot of thought goes into matching your clothes’ colors. True, many designers have instinctual feelings on which colors will look amazing together, but the science behind these instincts is sometimes as simple as a color wheel!

Scroll down to learn a few color wheel tricks that you might be able to steal for your everyday wardrobe wear, and learn how each style’s color pairings came to be!

color contrasts 1

 

color contrasts 3

 

color contrasts 4

 

color contrasts 5

 

color contrasts 2

Celebrate National Splurge Day with Precious Formals!

Today is National Splurge Day, which is a holiday favorite for the Precious Fashion Editors (big surprise, right?)! We love any excuse to spend a few more dollars than we normally would on something we’ve been eyeing all spring, and we’re going to guess that you do too.

So to help you celebrate, we’ve chosen our favorite splurge-worthy styles from each of our 2013 collections (with two – one beaded and one unbeaded – from the Precious Formals collection), leaving us with nine chic, sophisticated or fun dresses for your visual entertainment! Scroll down to view our picks, and let us know in the comments which are totally worth celebrating!

splurge exclusive

 

splurge precious

 

splurge precious beaded

 

splurge posh

 

splurge envy

 

splurge divas

 

splurge lux

 

splurge glam

 

splurge plus

We’re the hotSHOTS Designer of the Week!

This week’s hotSHOTS ad features an array of bright oranges and corals in the form of none other than some really hot Precious Formals 2013 styles, as we’d only expect for the summer season!

From P20967′s voluminous skirt (left) and P20941′s ruffled waves (right) to P8816′s new coral hue (center), there’s no mistaking Precious Formals‘ signature bling in this photo comp! And the best part? If you click the photo, you can enter to win free earrings from our friends at hotSHOTS!

hotshots designer of the week

 

Want even more hot citrus styles for this season? Scroll down to view other summer styles from our 2013 collections after you enter to win your free gift!

hotshots designer of the week 2